Director - Performance Marketing - eCommerce Industry - IIM/ISB/XLRI/IIT/MDI/IMT

Director - Performance Marketing - Ecommerce Industry - IIM/ISB/XLRI/IIT/MDI/IMT

The Growth Marketing team is a horizontal team that cuts across all the existing and upcoming verticals. This team is responsible for traffic, acquisition, activation and reactivation of users to the platform.

Director of performance & growth marketing spearheads the new user acquisition & activation efforts for the company. She/he will lead a team of performance marketers and work closely with internal teams such as - business, product, analytics, brand, design, research and finance to build and execute on the strategy and roadmap for the new user charter.

What will you do :

- Build and align the strategy for user acquisition and activation

- Deliver the new user acquisition & activation goals by identifying and leveraging the growth opportunities across media, discounts, partnerships and product initiatives.

- Lead all performance marketing channels for user acquisition - Google ads, Facebook ads, Affiliates, Youtube, etc. to deliver best in class CAC.

- Develop growth hacking strategies and work with various internal teams to deliver results

- On-board and manage external marketing partners (Agencies/ automation tools) to have best in class solutions to drive efficiency and effectiveness

- Influence the product team to define the roadmap for new user journey on the platform

- Own the new user creative and communication strategy (off-app & on-app) by collaborating with brand and design

Desired Skills :

- Strong performance marketing & growth skills with 6-8 years of experience in managing performance/growth marketing in consumer internet companies, with at least 4 years of leading a team

- In-depth knowledge of martech landscape, has a keen interest in new developments in the digital marketing space

- Strong stakeholder management, project management and collaboration skills

- Should be able to hire, coach and guide the team to deliver world class performance

- Lots of hustle, comfortable with ambiguity, and a mindset of experimentation is a big plus