Director - Offline & Online Marketing - SaaS Product Firm

Responsibilities :

- Overall responsible for customer acquisition across all channels including online and offline

- Responsible for brand strategy, positioning and go to market across verticals, products and geographies

- Run Product Marketing and sales enablement initiatives including defining Go-To-Market strategy and pricing

- Manage and own all marketing communication including the company blogs, newsletters, videos, etc.

- Work closely with product and sales teams to manage collateral such as sales decks, one pagers, technical documents, etc.

- Build and manage a team of 6-8 people including digital, content, and graphic designers

- Completely own all aspects of the main company website including design, content and regular updates

- Measure effectiveness of all marketing initiatives and be comfortable with data to track sales conversions, contract value and velocity through funnel

Requirements :

- 7-9 years experience in B2B SaaS Marketing, Communications, Brand Strategy, or related field

- Bachelor's Degree in Marketing/Business; MBA preferred

- Should have managed and developed teams at scale

- Enjoys working with technical products and translating it in customer friendly language

- Excellent communication skills, both written and verbal

- Creative, resourceful, detail-oriented, highly organized, hands-on

- Strong problem solving and analytical skills