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08/03 Rajat
Lead Talent Acquisition at Talentiser

Views:287 Applications:103 Rec. Actions:Recruiter Actions:71

Director - Marketing - SaaS Startup - IIM/ISB/MDI/FMS (6-12 yrs)

Gurgaon/Gurugram Job Code: 1059813

Director Marketing - SAAS Startup


Job Description:

- Plan, develop & execute the company's B2B marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company's business.

- Focused on acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics.

- Lead the team to drive in-bound lead generation for India and International markets.

- Provide short-term & long-term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

- Perform industry and competitive analysis to inform the sales process and help positioning and messaging

- Perform ongoing tracking and reporting on B2B marketing initiatives

- Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue.

- Build the product marketing practice & scale.

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

Desired Candidate Profile:-

- Expertise in content marketing, digital marketing, storytelling, branding, and product marketing. Experienced Marketing leader with 6 to 12 years in SaaS Product Marketing.

- Must have MBA or other advanced degree from a Tier 1/ Ivy League institute.

- Proven experience as a Product Marketing Manager, Digital marketing manager, or similar role Familiar with product marketing tactics (e.g. integrated marketing campaigns).

- Working knowledge of web marketing and analytics tools (Google AdWords, WebTrends).

- Excellent communication skills. A keen eye for detail Creativity. Analytical mind and strong quantitative skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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