Director - Marketing - Retail/BFSI/Hospitality - IIM/ISB/MDI/FMS

Education : Premier B-School is must

Base Location : Mumbai

Designation : Director Marketing

Reporting to : MD

Profile Details

- Overall goals-

- Scale India Revenue to an Annual Run Rate of USD 100 Million by end of FY21

- Executed through Digital Marketing and ATL/BTL Campaigns

 Job Responsibilities: 

- Ensure achievement of revenue goals every quarter

- Ensure achievement of cost of acquisition goals every quarter

- Create measurable preference for organization over competition among target customers

- For Performance Marketing

- Build a supply of smart team members

- Build or deploy tech to optimize automatically

- Build multiple channels for leads - each channel contribution should be under 30%

- For Communication

- Build a supply of smart team members

- Ensure our communication is distinctly global quality

- Ensure our communication measurably reduces CAC

For Brand:

- Build measurable brand preference among target customers

- Build measurable brand preference among target customers

 Skills Required:

- Experience running marketing for a USD 100 - 200 Million P&L

- Experience operating in an environment where brand integrity and compliance is to be met 100%

- Experience building and managing multi-channel marketing innovation, boundaryless thinking (involved in marketing, delivery etc.)

- Leading the Digital/ performance marketing teams for an Indian start up (eCom, eRetail, Holidays, Travel, HNI- Fintech) would fit ideally