12/06 Guruprasad
Consulting Head at Human Frames

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Director - Marketing - Retail (10-15 yrs)

Anywhere in India Job Code: 708050

- Contribute to business planning at the executive level

- Oversee implementation of marketing programs & ensure conformance to approved plans and budgets.

- Lead marketing policies, programs & activities to meet business objectives, comply with regulations & standards and protect the organization's reputation

- Market research, product planning, pricing, marketing communications, advertising & promotions

- Monitor & evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing market & competitive conditions.

- Liaise with senior members across the organization including supply chain team to ensure marketing strategies & activities are integrated with other parts of the business

- Lead, evaluate & develop a team of product, promotion and PR managers to achieve established sales and profit goals.

- Strong people leader to build a solid, nimble, agile & flexible team below

- Design Incentive & Loyalty Programs to keep sales force motivated.

- Create seasonal marketing campaigns & promotions to maximize sale force recruitment, establishing alliances, developing promotional opportunities in print, online & via marketing/media partnerships.

- Work closely with Director Sales to leverage consumer insights to deliver on current brands & drive channel development & pricing innovations.

Candidate qualification

- 10-15 years marketing experience

- Min 3-5 years as Head of Marketing or a senior leadership role

- MBA - Sales & Marketing

- Exposure in marketing covering Product Mkt, PR & Marcom and Promotion

- Highly action oriented, flexible, agile

- Highly mobile

- Strong leadership & people development

- Broad knowledge on businesses related issues

Women-friendly workplace:

Maternity and Paternity Benefits

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