Director - Marketing - IPC

Director - marketing_global IPC_Gurgaon

We are looking for a Senior person in the Marketing Domain:! !

Job Responsibilities:! !

- Provide Optimal Marketing support specifically at ATL/BTL levels to all Channels as required towards increasing brand visibility and market share.! !

- To manage overall communications strategy development and management of all offline and online communications plans and programs across the India market.! !

- Drive brand initiatives and active engagement in all online and offline brand marketing activities and PR for maximum impact.! !

- To lead brand positioning of the brand as per the Global Branding.! !

- Develop and conceptualize both Internal and External Communication strategies relevant for increasing Brand and Employee awareness and also to ensure positive media understanding.! !

- To manage the entire course of events including concept design, procurement of materials, set design, scheduling, on-site event management, etc.! !

- Drive online activities towards strengthening brand awareness and impact, through social media and websites.

- Drive a strong ROI focused approach on all marketing activities to optimize marketing effectiveness and efficiency.

- Responsible for building out a robust Marketing Analytics capability in the country that uses the most advanced techniques in multivariate analysis and research to better understand customer needs and preferences.! !

- To work closely with Sales channels to understand the end-to-end customer-experience and new product opportunities through voice of customer research, internal focus groups and stated channel requirements.! !

- To develop segmentation and competitive analysis/market intelligence on product and market development, pricing, promotions, communications.! !

- To look at consumer understanding and behavior & similarities and unique differences across India & APAC Markets.

- Carry out the customer focus within the company, drive the implementation of customer analytics towards optimizing customer value.

- To organize new product launches with necessary collaterals and media publicity.!