Director - Marketing - Internet/Online/IT

Director - Marketing (Remote)

We at "Oceanica Talents" are also looking for a Director - Marketing to join one of our esteemed product-based clients. Below is a detailed description. Have a look and apply if it excites you.

About the Company:

With a team of 150+ members and 10+ years of industry experience, they are a leading cloud-based consumer identity and access management (CIAM) solution that empowers businesses to deliver a delightful consumer experience and win consumer trust. The platform is already loved by over 3,000 businesses with a monthly reach of 1.17 billion users worldwide. They have been named as a leading industry player in consumer customer identity and access management (CIAM) by Gartner, KuppingerCole, and Computer Weekly. Microsoft is a major technology partner and investor. They are a global company with a presence in over 40+ countries.

Role Summary:

We are seeking a Director of Marketing to lead the development and execution of marketing programs, digital marketing campaigns, and PR initiatives. As the Director of Marketing, you will be responsible for overseeing the organization's marketing activities and driving a fully integrated marketing strategy that generates significant sales funnel. This is an exciting opportunity for a metrics-driven marketing professional with a hands-on approach to build an innovative company in a rapidly growing industry. This is a remote, work-from-home position that requires occasional travel.

Responsibilities:

- Build and oversee implementation of the Marketing strategy, including inbound, paid, outbound, etc. to generate demand

- Build and manage a lean marketing team, providing appropriate tools, materials, and coaching to meet objectives

- Continuously analyze the competitive environment and consumer trends

- Help develop and refine go-to-market strategies for new and existing products

- Collaborate with the product team to align messaging and product development with target markets

- Formulate strategy, tactics, marketing plans/practices/policies, and targets

- Use data-driven decisions to generate demand, activate and retain customers, and improve results through continuous testing and refinement strategies

- Build long and short term growth strategies, influence action across various stakeholders, and effect change in the daily work environment

- Have a deep understanding of our market and customer needs to align marketing and sales strategies with product strategy

- Work closely with Sales and Customer Success to define campaigns, follow-ups, and reporting

- Create and curate sales and marketing assets, including product literature, release, promotion, demonstration and presentation materials, case studies, and editorial content

- Report on marketing results and forecast to company management and the board