Director - Marketing - FMCG

- Our client is an upcoming FMCG brand. They promote healthy lifestyle offering a wide range of nature-based products.

- The incumbent will be responsible for providing strategic leadership by conceptualizing and managing the development, as well as execution of brand marketing strategies for new brands, across categories.

- To this effect, this position will lead a team of about 12 to 15 marketing professionals to spearhead new product development, communication, pricing, consumer engagement and brand building initiatives. The position entails a multi-pronged and pragmatic approach in terms of building the business.

- Your primary responsibility would be to develop and lead the business of all new brands as well as the existing brands in the country. As an expert in managing multi-brand focused business operations, would lead the Category drivers, market dynamics, and competitive strategy based on emerging consumer / shopper insights.

- Responsible for online sales, should ideally have multi category platform experience.

- Measure and report performance of all digital marketing campaigns, and assess against goals

- Lead the efforts of digital marketing and CRM: customer acquisition and retention, Performance marketing of all digital channels.

- 12 + years of experience in managing FMCG categories in mid to large sized FMCG companies, including P&L responsibility and brand health measures. Experience in managing external partners such as ad & market research agencies etc.

- Previous experience with digital marketing forms such as social media marketing and e-commerce

- High level of competence in managing projects and stakeholder management internal and external