Upgrade to Pro Member
Director - Marketing - FMCG (12-20 yrs)
- Our client is an upcoming FMCG brand. They promote healthy lifestyle offering a wide range of nature-based products.
- The incumbent will be responsible for providing strategic leadership by conceptualizing and managing the development, as well as execution of brand marketing strategies for new brands, across categories.
- To this effect, this position will lead a team of about 12 to 15 marketing professionals to spearhead new product development, communication, pricing, consumer engagement and brand building initiatives. The position entails a multi-pronged and pragmatic approach in terms of building the business.
- Your primary responsibility would be to develop and lead the business of all new brands as well as the existing brands in the country. As an expert in managing multi-brand focused business operations, would lead the Category drivers, market dynamics, and competitive strategy based on emerging consumer / shopper insights.
- Responsible for online sales, should ideally have multi category platform experience.
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Lead the efforts of digital marketing and CRM: customer acquisition and retention, Performance marketing of all digital channels.
- 12 + years of experience in managing FMCG categories in mid to large sized FMCG companies, including P&L responsibility and brand health measures. Experience in managing external partners such as ad & market research agencies etc.
- Previous experience with digital marketing forms such as social media marketing and e-commerce
- High level of competence in managing projects and stakeholder management internal and external
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
