Director - Marketing - EduTech - IIM/MDI/ISB/FMS/IIT/NIT/BITS

Job Details :

- You will be responsible for strategizing, budgeting and executing medium-long term marketing strategies for your business vertical.

- Closely working with the sales team to capture consumer insights.

- Measuring and reporting performance of growth marketing campaigns at a cohort level and assessing against goals (ROI and KPIs)

- Identification of new markets/opportunities for growth in India (Tier 2-3) and International markets

Desired Candidate profile :

Having a deep understanding and expertise in digital marketing tools & brand-marketing with at least 4+ years of digital marketing experience handling performance marketing efforts for digital-first brands will be instrumental for this role. B2B/ B2C sales experience or/and product experience in tech companies will be an added advantage

Key Qualification :

- MBA or B. Tech. from a Tier I college

- 4+ years working experience in digital marketing and/or product growth

- Deep understanding of Mar-Tech a must

- Prior experience with content-led marketing is a plus

- 2+ years of strategy consulting experience is a plus