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18/11 Gurpreet Kalra
CEO at Bull's Eye Consulting Partners

Views:2714 Applications:394 Rec. Actions:Recruiter Actions:2

Director - Marketing - Consumer Products - eCommerce (10-20 yrs)

Bangalore Job Code: 512874

Position: Director Marketing (Consumer Products)

Reporting: MD

Reporters: Immediate 10; Overall 30

Responsibilities:

- Brand- Create and implement brand strategies to build awareness and loyalty of ALT. Build the social media footprint, engagement, and perception of the ALT brand and individual shows.

- Drive the PR and Communications agenda to build the corporate and consumer brand. Own and maintain ORM process.

- Digital Marketing- Drive user growth and retention. Identify new channels of user growth and optimise ROI across channels & conversions.

- Work closely with teams across Google, Facebook, Networks & Affiliates for programmatic & other traffic across search, display & video while identifying fraud & IVT. Oversee funnel management & conversions with an appropriate mix of in-house and agency resources to maximize presence and ROI across all digital marketing channels.

- CRM- Increase customer engagement & retention through a mix of own channels- Email, SMS, Notifications and paid channels (Remarketing),

- Drive increased usage of the platform- active users and watch time/active user, improve conversion rates - free trials to paid users

- Content- Analysis for shows in pipeline and identifying gaps thereof. Build correlations and prediction with analytics using internal & external deep data. Positioning briefs with gender, demographic and sociographic cuts for each show from pre-launch, launch to scale-up. Develop all creative assets needed for campaigns across all channels - ATL, BTL, Digital, and CRM. Rights management for audio, video and respective geography.

- Talent Management- Identify & Handhold key talent from pre-signup, launch, and post-launch for PR, creative (offline, social & online) assets and liaison with talent management firms and production houses.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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