Director - Marketing - Consumer Electronics

Director - Marketing - Consumer Electronics American Organization

Requirement - Full time MBA from a Premier Institute (Tier I/II)

PURPOSE - Develop and execute brand strategies and execute brand plans; responsible for creatives, media buying and digital marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Experience :

- Develop and implement marketing programs to build the WOIL brand across all touch points

- Develop programs to drive Digital influence

- Develop Shopper communication to deliver excellence in last three feet

- Build effective Corporate Brand and Employer Brand across Corporate initiatives

- Leads Creative Design and Brand experience. Serves as custodian of WOIL brand .

Media Buying :

- Lead Media buying to ensure optimal Marketing ROI

- Develop strategic partnerships to help WOIL leverage scale

- Oversee digital marketing strategy to optimize campaigns across all digital channels

Key Metrics

- Brand Equity Metrics

- Marketing ROI

- Digital Influence KPIs

- Collaborate with Marketing Agencies and External Vendors

Internal - Category Marketing, Retail Execution: Drive Shopper messaging, new Product launches, Innovations, execution excellence.

- Sales, E-Commerce Teams: Programs to support business results.

- Collaborate across business units with key stakeholders to drive Corporate and

Employer Brand :

- Coordinate with New Business Unit for new categories, exports

- Global, Regional Marketing Teams