Director - Marketing Analytics - BFSI

- Lead the analysis of customer, and marketing data to identify opportunities to increase the effectiveness

- Lead the impartial evaluation of all marketing activity

- Develop and track appropriate metrics to estimate the impact of new strategies /decisions/initiatives and determine if the impact is driving the business materially in the right direction

- Convert business questions into analytical problems and implementable data analyses

- Communicate complex concepts and the results of the analyses with clear and effective communication and visualization (e.g., Excel Charts and PowerPoint slides) to all levels

- Co-ordinate with relevant functions to ensure good data quality for analysis

- Define and automate standard reports and analysis to drive team efficiency

- Manage multiple priorities through solid Project Management practices

- Identify optimization opportunities across Marketing functions

- Lead the marketing analytics matrixed team (c. 10 people) ensure engagement and wellbeing

- With peers and VP M&CM contribute to the leadership of the wider M&CM function