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04/07 Aparna Jain
Director at Connexio Search

Views:116 Applications:48 Rec. Actions:Recruiter Actions:0

Director - Marketing - AI Data Startup (10-15 yrs)

Anywhere in India/Multiple Locations Job Code: 1119971

Director - Marketing - AI Data Startup


ABOUT THE ROLE :


As the Director of Marketing you will define the strategies and tactics that help build the foundation for the company as we evolve from a services led organization to a product and technology focused organization. As a member of the team you'll own global demand generation, as well as regional general marketing activities for the APAC market and internal executions to support HR and recruiting.

RESPONSIBILITIES :

- Assess, identify, and execute growth opportunities in demand generation, channel optimization and expansion, go-to-market strategy, and product marketing.

- Partner with sales, product, and customer teams to ensure alignment and successful execution of demand generation and expand programs.

- Manage and build a Marketing team in India, supporting specific functions around SEO, SEM, ABM, email nurture programs and various external and internal creative executions.

- Develop copy for emails and landing pages and perform A/B testing.

- Make continuous optimizations to website to increase conversion.

- Support global PR initiatives for creating brand awareness.

- Work with the broader team to create brand-building strategies to support new product launches in new markets.

- Drive deployment of cross-sell, up-sell and wallet expansion opportunities within the solutions portfolios between marketing and other parts of the organization, especially with those found within India.

- Manage and allocate marketing and resourcing budgets based on quarterly/annual targets; build detailed by-channel, by-segment forecasts, and resourcing models to support clear, attainable targets.

- Align key strategies and initiatives, track demand generation KPI's and communicate results on weekly, monthly and quarterly intervals. Track funnel metrics and provide recommendations.

- Support regional APAC events for brand awareness and demand generation.

- Act as a key connection/resource/liaison between the global business teams and the operational teams within India.

- Create unique programs for driving brand awareness to support the recruiting of top engineering talent in India.

- Support HR on the creative execution of internal programs that foster greater communication and company culture.

QUALIFICATIONS :

- 10+ years of experience, ideally from a technology startup company scaling to a global enterprise.

- Experience in positioning B2B products and solutions for a growth market, appealing to technical users.

- Strong background in account-based marketing (AMB) strategies and executions.

- Comfortable navigating technical topics.

- Previous experience with big data, machine learning, artificial intelligence and/or deep learning.

- Excellent written and verbal communication skills.

- Strong knowledge in Salesforce, Hubspot and other sales enablement technologies for the purpose of tracking prospects through the customer journey.

- Prior success in working with and communicating at all levels of the organization.

- Ability to develop, track and analyze KPIs for the success of- business.

- Flexible to work odd hours to support global communications.

- Self-starter who enjoys a fast-paced environment and highly dynamic market.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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