We need a seasoned SaaS marketing leader to help fuel our growth. Reporting to the CEO and serving on the executive leadership team, the Growth Marketer will be responsible for the development and execution of marketing, demand/lead generation, and communications strategy. The team currently consists of 6 people, doing product marketing, content marketing, Paid and SEO. The team also has 2 full-time designers and a team of engineers supporting the development of website, landing pages. Primary Responsibilities - You will be responsible for the performance of the team, have full accountability of the marketing budget and to deliver the results broadly outlined here: - Develop and drive marketing and communications plan to increase brand awareness and engagement, and lead generation goals. - Manage direct marketing lead gen, funnel optimization and testing with Google Adwords, Google Analytics, Facebook Ad platform and other online ad platforms. - Managing and scaling a small marketing team to drive growth in a hands-on tactical manner. - Ability to scale lead gen and own a lead commitment, and demonstrate effective utilization of marketing budget. - Craft a strong employer brand and recruitment methods to attract top talent. - Create and iterate on metric modeling (CPL, CAC to LTV, funnel conversion percentages, etc.) - Translate a strategic marketing plan into actionable quarterly targets and initiatives, keeping team and budget on schedule. - Create and implement innovative multi-channel acquisition strategies and campaigns to -continuously generate demand and leads. - Manage all digital marketing channels and strategies, including the website, email -marketing, organic search, social media, and more. - Oversee market research and competitor analysis, staying current on industry shifts, best practices, and trends.

Bangalore

Director - Marketing 

Director - Marketing  ,Job Description for Director - Marketing  in Expertite in  Bangalore for (6-11) years of experience. Apply Now!

Job Description for Director - Marketing  in Expertite in  Bangalore for (6-11) years of experience. Apply Now!