Director - Internet Marketing - B2C Gaming Firm

Role & Responsibilities

Candidate will be running the marketing for B2C Gaming Brand in Asia.

Responsibilities

- Devise a digital marketing strategy which focuses on acquiring, converting and retaining customers through their lifecycle on products.

- Manage and execute new customer acquisition campaign

- Develop and champion digital marketing across the company's product portfolio to significantly and measurably drive business growth through the implementation of a new CRM, Paid Search, Organic Search, Social Media, Content and Analytics strategy.

- Lead your team to deliver a marketing plan which is focused on driving betting revenue and digital content sales through a mix of advertising, CRM, social and promotions.

- Manage the digital marketing budget reviewing spend every month against targets as well as monitoring the return on investment of marketing campaigns.

- Developing a deep understanding of the customers, competitors and environment to build a strategy and execution plans in service to driving business growth

Requirements

- The ideal candidate will have a hands-on experience in Digital Marketing and worked for a fast moving consumers-facing business and be from a Gaming, Sports of Publishing business.Aptitude in decision-making and problem-solving

- Proven track record in consumer-facing marketing roles, preferably in or related to gaming or sports, illustrating skills in: above the line advertising; digital advertising; PPC and SEO; mobile/online conversion and retention; CRM; social; analytics and behavioural targeting; customer insight.

- Demonstrated ability to successfully acquire, convert and retain digital customers

What's on Offer

An offer to work in a challenging role that offers you to combine all your experience and put in into a play with your strategies. Join this organization that is willing to grow with a new vision and a robust management.