Recruiter at Talentcrop
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Director/Head - Category Management - FMCD - IIM/MDI/ISB/FMS (10-15 yrs)
ROLE : Director (Category Head - Home Appliances)
DEPARTMENT : Marketing
LOCATION : Gurgaon
COMPANY : A multinational, innovation focused technology company with more than $ 5Bn in revenue and corporate office in Gurgaon
1. Assumes responsibility for Category P&L and growth of customer acquisition. Responsible for product development, sell out, monitoring all marketing & and branding activities while maintaining brand focus internally & externally.
2. Assumes overall responsibility for Brand Activation.
3. Ensures co-ordination with Global business teams for product development and localisation. Works with sales team to implement & monitor all marketing initiatives. Develop and Review category Go-to-Market
4. Build loyalty and grow premium segment for brand's products and services
5. Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.
6. Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.
7. Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.
8. Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.
9. Regularly collects and analyses competitor information through market intelligence and other sources.
10. Develops Annual Plans & Budgeting for the brand and monitors the expenditure.
THE PERSON :
A. Personal Attributes :
- Self-starter who can understand, formulate and execute business plans accurately. He needs to understand market flow, company strategy and how to implement it independently.
- Visionary, he should be able to visualize what he and the company wants for the brand in future. He should be able to communicate the vision to others and also inspire others to share it with him
- Problem Solver, with limited supervision who can take critical decisions
- Build relationships with good networks and contacts to gain support from all levels of company, customers and people
- Focus on identification of needs and delivering results is the base of every function. The person should think and maximize efforts in the requisite direction to deliver the best results.
B. Qualification & Desired Skills :
- Masters degree in Business Administration (Premiere B School only -IIM/ISB/FMS/MDI), good academic background with 10+ years of total experience in good FMCD/FMCG.