Director/Head - B2B Marketing - EdTech (6-10 yrs)
Head of Marketing
What You'll Do :
- Build and lead our new product with an emphasis on branding, account-based marketing, content, PR, and funnel conversion to large partners around India.
- Partner with C-level executives and founders in defining our future brand and mission statement and leverage relationships with impactful PR channels across India to share our message and progress.
- Get hands-on and help enrich our product positioning, value propositions, and go-to-market strategies for both new and existing products by understanding competitive drivers, market trends, and the needs of our customers.
- Drive higher sales conversion rates through sales enablement programs including the development of training materials and sales/marketing collateral to support our growth efforts.
- Develop OKRs and KPIs to track the effectiveness of new product and partner marketing go-to-market strategies and delivery, as well as existing product adoption initiatives.
The Skills and Experience You Bring :
- Proven success as a high-level player/coach in building and leading marketing teams in the publisher technology environment while also staying hands-on
- Experience in building creative and impactful sales and marketing collateral for both existing technology products as well as soon-to-be launched products
- Background in researching and partnering with enterprise clients to define the customer voice, company mission, and create messaging that rapidly educates existing and prospective clients on technical offerings
- Excellent knowledge in defining and creating user/customer segmentation, competitive market research, B2B persona development, and creative marketing strategies in the tech space
- Data-driven and iterative approach to marketing - we want to measure the ROI of marketing campaigns, A/B test approaches rapidly, and scale winning scenarios.
- Creative, fun, and energetic personality with a passion for building effective marketing processes and campaigns!
Our culture :
- We offer a dynamic and unconventional work environment that spans across India bringing together a diverse group of world class and high-caliber techies, entrepreneurs, and inventors.
We empower every individual on our team to be a catalyst for change in this dynamic digital world and we strive to create a work environment where our team can have the utmost autonomy over their roles and own their projects, start to finish.
If you want to join a VC-backed tech firm, challenge yourself, have the freedom to own your work, and make a lasting impact on our growing organization, then you have a spot within our growing community!
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