Overview - About The Company Our client is a leading long-term accommodation booking platform for students (think booking.com for student housing). It helps 80M+ students worldwide, find and book full-time accommodations near their universities, without any hassle. Responsibilities : - Understand the product, market, and business metrics. - Responsible for setting acquisition strategy, including planning, budgeting, reporting, and execution across multiple channels (organic and paid). - Develop a robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimize and improve our marketing investments. - Manage a team of hands-on marketers to lead the experience lifecycle of our users. Build strategies to drive customer engagement and growth through multiple campaigns. - Discover key problems preventing our users from converting, analyze all possible funnel stages, comprehend possible issues of dropping off, and eventually build solutions. - Apply behavioral attributes to identify customer cohorts and understand barriers for acquisition and deep engagement. - Build solutions in coordination with various stakeholders - product, tech, and ops to drive user growth and get the right product mix. - Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth. Requirement : - Proven 6+ years of work experience in Growth and Marketing. - Have excellent people management experience in handling a team of 10+ marketers. - Director - Growth 3 Experience with managing paid marketing budgets &gt;INR 10cr/annum, with experience - Have proficiency in marketing automation platforms (Clevertap, WebEngage, MoEngage, etc, or similar). Have experience using analytics and database tools (GA, Mixpanel, Zoho Analytics, Tableau, Advanced Excel, etc, or similar). - aree data-oriented, and believe that everything can be measured, since "what gets measured gets improved" eventually. - Have a good understanding of funnels, sprint, and agile ways of working. - Have the business acumen to appreciate and understand levers for business growth and profitability. - Are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans. - Have strong Project Management skills

Pune

Director - Growth & Marketing - Student Housing Platform 

Director - Growth & Marketing - Student Housing Platform  ,Job Description for Director - Growth & Marketing - Student Housing Platform  in Talent socio in  Pune for (6-12) years of experience. Apply Now!

Job Description for Director - Growth & Marketing - Student Housing Platform  in Talent socio in  Pune for (6-12) years of experience. Apply Now!