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13/01 Rohit Sharma
Senior Consultant at Antal International

Views:482 Applications:195 Rec. Actions:Recruiter Actions:23

Director - Growth Marketing - FMCG (7-12 yrs)

Mumbai Job Code: 881497

Responsibilities :

- Working closely with the CEO and COO to grow our customer base through both organic and paid channels; delivering on clear, measurable user and revenue growth metrics

- Experimenting across different marketing channels to come up with clear strategies to drive growth

- Overseeing marketing campaigns, creating a content strategy, running continuous experiments, managing our social media presence and establishing partnerships

- Building out an engaged community of parents working closely with the founding team to drive viral growth and relay feedback into building out the early product

- Bringing energy and enthusiasm to the role and the company; setting in place the building blocks for company culture as the organization grows

Qualifications :

- You believe in the value of a holistic education and its potential for challenges they will face in the future; you care deeply about successful outcomes and happy customers

- 7+ years of experience in product marketing, content marketing or digital media marketing at a fast growing consumer startup

- Demonstrated proficiency in brand building including positioning, messaging and overall communications strategy

- Extreme comfort leveraging social channels, especially Whatsapp and Instagram, for user acquisition and engagement

- A data-driven approach to marketing; strong familiarity with analytics tools such as Amplitude, Mixpanel and/or Google Analytics

- Ability to thrive in a small, tight and fast past environment (stage start up or a small team in a big company); self-motivated, goal-oriented and effective

- Outstanding communication and creative problem solving skills

- Highly appreciated: Familiarity with email marketing and marketing automation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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