Director - Global Marketing

Director, Global Marketing

Our client is a market intelligence and advisory firm. They are looking for a marketing director who will work towards the goal of establishing the company as the gold standard market intelligence provider in every market that they study.

Previous Experience needed:

1. At least 6 years of overall marketing experience with at least 3+ years experience in leading marketing at a B2B product/services company with clients majorly outside India.

2. Adept at digital marketing, should have proven experience in growing inbound and outbound leads multifold through paid and unpaid channels (search, traditional media, social media, etc.). Demonstrated experience with making successful GTM strategies for B2B products/services.

3. Design thinking - a sound understanding of design principles to direct execution of brand messaging across marketing channels.

Roles and responsibilities:

1. Lead marketing across the organization - sole ownership of how our brand is marketed and perceived across various channels.

2. Lead the development of our B2B marketing strategy, with heavy emphasis on digital demand generation.

3. This position reports to the CEO and works closely with leaders of various internal teams/functions to drive company objectives from the marketing team.

Mode of working:

Hybrid (from office/remote as per need/convenience). Should be willing to relocate to the client place in-person for meetings/discussions as and when needed by the leadership team. This role does not entail any travel.