Director - Digital Media & Content Strategy - PR & Digital Media Agency

A leading PR and Digital Media Agency is looking for Director- Digital Media and Content Strategy

- Manage current Plans and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.

- Should be able to improve brand and site visibility within major search engines for important keyword phrases and increase organic traffic.

- Design, build and maintain social media presence of the clients

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Create reports, SEO audits for the company & manage Digital Marketing tools for the company.

- Build branding initiatives online, Manage Social Media Platforms, interactions/engagement,

- Instagram, Pinterest, SlideShare, etc. to leverage engagement opportunities with prospects, customers, and other influencers.

- Developing and executing a comprehensive content promotion/syndication strategy focused on high-quality content.

- Run lead generation based ad campaigns on Facebook, LinkedIn, Twitter

- Monitor trends in Social Media tools, applications, channels, design and strategy.

- Managing Ad Campaigns, Social Media & Google Analytics Goals & generate reports. Execute marketing designs and activities to establish and maintain brand presence in the market.

- Write blogs and articles

- Create content strategy as per client objective