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09/09 Pallavi Goyal
AGM - BD & Operations at Silverpeople

Views:239 Applications:89 Rec. Actions:Recruiter Actions:11

Director - Digital Marketing/Performance Marketing - IT (10-15 yrs)

Any Location Job Code: 1152867

- As a Director, Performance Marketing you will be responsible for demand generation through Our Clients digital marketing efforts that involve organic, paid digital, paid social, ABM etc.


- Youll lead a team of digital marketers and agencies that help us with these efforts. You will act as our in-house performance marketing thought leader and will leverage your experience and intuition to help navigate the performance marketing landscape and win

What you will do:

- Build and scale Global Digital Marketing Demand Center

- Own the development and implementation of organic, paid marketing, paid social, ABM strategy; presenting results to senior management

- Design and implement models which predict ad performance (ROI)

- Deploy, monitor, and iterate campaigns flighted on the major networks

- You will be responsible for content distribution, lead acquisition and conversion through digital channels

- Deliver Performance Marketing Goals

1 - Plan all web, SEO/SEM, ABM and Paid Social ICP targeted campaigns

2 - Execute - across all avenues

3 - Measure and report performance of all digital marketing campaigns

4 - Optimize - Own end-to-end email marketing and optimize campaigns to support funnel conversions

What are we looking for?

Must have:

- MBA in Marketing from a reputed university

- 10-12 years of experience in Digital marketing

- In-depth knowledge of SEO, Paid Digital, Paid Social, ABM and website analytics

- Experience of leading performance marketing teams for B2B SaaS companies (min. 2 years)

- Experience of planning and executing global performance marketing campaigns (min. 2 years)

- Functional: Team Management, Regular reporting with analysis, new initiatives, paid traffic performance (min. 3 years)

- Behavioral: Cross team collaboration, internal & external communication, problem solving

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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