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Asst. Vice President at New Era India
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Director - Digital Marketing - Cloud Based Data Integration Platform (5-10 yrs)
About Organisation :
A Cloud based Data Integration Platform that seamless integrates and/or migrates data between various business apps .
Location : Bangalore
Job description for the Digital Marketing Director
Problem: Current efforts in content marketing are not producing action oriented results. We need a data-obsessed Content Marketing Specialist who oversees all content marketing initiatives to drive leads, subscribers, sales, and revenue.
You would have these objectives / goals:
- Increase traffic
- Track and improve conversions of blog readers to free trial users
- Grow an email list of interested readers who enjoy the blog content and don't mind hearing from us once a week
To achieve those objectives, you would perform these recurring activities on a daily / weekly basis:
- Develop profiles for customers.
- Shortlist a couple of important customer segments based on their online behavior and engagement
- Create a content calendar based on target customer segments and analytics.
- Share content on other blogs and publications that link back to our blog
- Thoroughly examine the blog's traffic data using Google Analytics.
To achieve success in the role, you need the following characteristics and skills:
- Marketer with an uncommon talent for writing (you're not a writer with a passing interest in marketing)
- An avid reader (you read, research, and analyze topics in order to find original, thoughtful ways to help our readers succeed)
- Creative (generate ideas and also to author various forms of content)
- Data Driven and Analytical ability (to infer data and make decisions)
- Expertise with tools such as Google Analytics, HubSpot, CMS systems.
- (Bonus) Familiarity with Data Integration, Cloud applications
Wondering about our marketing team?
You are not alone in this battle. We have some awesome marketing team members and help from external agency (for content marketing etc).
Preference will be given to people who have mix of experience from IT start up and established companies with stability in the job.
Umesh Kumar
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