Director - Digital Marketing - BFS

Role Description :

- Plan, create and manage digital marketing campaigns to generate desired number of leads in given budget. This person would be responsible for generating leads for direct-to-consumer business as well as leads for social partner acquisition.

- Lead a team of channel managers, creative designers as well as content writers.

- Drive conversions through Inbound marketing, running effective campaigns in social media, display marketing, SEO and email marketing.

- Be a marketing wizard with deep understanding of consumer psychology in digital world

- Have strong sense of ownership and drive to get things done

- Be an out-of-the box thinker to find new ways to reach customers and drive conversion i.e. Growth hacking mindset

- Be a quick learner and always have hunger to do more

Following are some of the attributes we are looking for :

- 2-5 years of proven experience in digital marketing in either an internet company or a digital agency

- Experience in executing and optimizing Paid Ads in Facebook, Social Media, Google Ads

- Experience of running acquisition campaigns in the internet industry is preferred

- Experience with Google Analytics and familiarity with SEO tools

- Experience in email marketing tools e.g. Mailchimp or any other marketing automation tools

- Strong communication (written and verbal) skills

- Graduate from Tier I college is a must, Tier 1 MBA preferred

- Experience in managing a digital marketing team is a big plus