Director - Digital Marketing

Title: Digital Marketing Director

Key Responsibilities:

- Develop and lead the overall digital marketing strategy for multiple e-commerce clients with a focus on measurable results (sales, leads, traffic, ROI).

- Oversee and coordinate all digital marketing services including SEO, Paid Ads (Google & Meta), SMM, Email Campaigns, Affiliate Marketing, Content Strategy, and Conversion Rate Optimization (CRO).

- Work closely with cross-functional teams (Sales, Tech, Design, Content, and Project Management) to ensure successful execution of campaigns.

- Stay updated with the latest digital trends and algorithm updates to ensure our clients maintain a competitive edge.

- Lead client communications and presentations to discuss performance, strategies, and new opportunities.

- Track KPIs and regularly report on the performance of client accounts with actionable insights and improvement plans.

- Mentor and grow an in-house digital marketing team, assigning goals and conducting performance reviews.

- Implement processes and tools that improve team productivity, campaign tracking, and reporting accuracy.

- Identify growth opportunities within existing accounts through cross-sell and up-sell strategies.

Requirements:

- Proven 8+ years of experience in Digital Marketing, with at least 5 years in a leadership /strategic role.

- Strong expertise in e-commerce performance marketing, including D2C and B2C campaigns.

- Hands-on experience with major tools and platforms: Google Ads, Meta Ads, GA4, Shopify, Klaviyo, Mailchimp, Ahrefs/SEMRush, HubSpot, etc.

- Strong analytical skills with a data-driven mindset and ability to translate insights into business recommendations.

- Excellent leadership, communication, and client relationship management skills.

- Ability to manage multiple clients, deadlines, and priorities in a fast-paced environment.

- Familiarity with affiliate marketing platforms, influencer marketing campaigns, and marketplace optimization is a plus.