Director - Data Partnerships - Media Agency

Our client creates the data products & technology that make advertising work better for people.

Key Responsibilities -

- Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing

- Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy

- Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements

- Execute high-impact marketing programs around new data partner initiatives to enhance positioning

- Assist with high profile client and new business initiatives relating to specific client data acquisition requirements

- Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies

- Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management

- Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

Requirements :

- Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field OR equivalent professional work experience

- Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace

- Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels

- Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends

- A passion for strategic omni-channel marketing and advertising

- Proven communication, leadership, and persuasion skills

- Outstanding writing, presentation, and overall communication skills

- Success managing a direct report