Director - Brand Marketing - Online/Internet - IIM/XLRI/FMS/MDI

Swiggy is on a quest to bring convenience to over 100 mn Indians over the next 5 years and is investing heavily in areas where we believe we can serve unmet needs of customers while also delighting them. As part of this vision we are doubling down on services ranging from daily needs to essentials (milk, grocery, eggs, breads etc) as well as concierge (buy anything from your locality on demand). The investment in Supr Daily is part of our core strategy to expand reach of consumer base as well as fulfilling the daily needs of a consumer leveraging the power of the milk railroad. We believe this is an exciting space and will be a huge area of growth over the next 3 years.

Job Responsibilities:

- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives

- Create brand pull and loyalty and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities

- Drive growth for the organization by developing and executing brand campaigns that communicate the brand message and build salience

- Drive innovative marketing campaigns through one or many different touchpoints - offline and digital branding properties to drive awareness and new customers across cities

- Work with the creative and media buying agencies to conceptualize innovative and memorable creatives keeping in mind the communication objectives of the campaign

- Drive market research activities to uncover consumer insights, analyze internal data to segment customers and draw out actionable insights to feed into the communication strategy

- Develop and manage a consumer usage panel for the brand test concepts and mine insights to aid business and brand decisions

- Analyze campaigns across cities across different parameters to track ROI and publish the same to all stakeholders

Person should have:

- Previous brand management experience is a must

- Good analytical capabilities

- Keen eye for creatives with a strong opinion on creative strategy

. Agency management experience handling both creative and media agencies

- Budget-management skills & proficiency

Candidate Profile:

Qualification - MBA is a must ( Tier 1 preferred)-

Passed out year- Between 2011-2015

Industry / Sector - Ecommerce