Senior Consultant at Symbiosis Management Consultants
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Director - B2B Marketing - IT/eCommerce (10-15 yrs)
- Director Marketing
- 10yrs of experience
- Gurgaon/Gurugram or Bangalore
As the Director-Marketing, you will manage and strategize various aspects of marketing .
The role offers a ring-side view on how data is impacting decision-making across leading funds and organizations. The key focus areas of the role would include:
- Build, lead and mentor a team of marketers across demand generation, content creation, product marketing, event management, marketing operations
- Building and Strengthening of the brand, position as a thought leader in the space of Alternative Data
- Research and gather target customer data to define the product positioning and communication strategy
- Develop marketing communications and content assets to drive reach, demand, engagement and loyalty
- Develop, maintain and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales
- Leverage marketing automation - implement and manage the marketing technology stack
Requirements:
- Minimum 8 years of B2B Enterprise SaaS marketing experience, preferably with a global target market (Mandatory)
- Demonstrated ability of building and managing a team in a growth stage start-up
- Past experience in driving Product Marketing, Demand Gen or Growth functions Strong verbal and written communications skills
- Exposure to marketing automation tools
- The candidate should be a quick learner with a knack of picking up a new domain quickly. We are looking for someone who has high levels of ownership, ability to manage various stakeholders, driven by data and measurement and bias towards action.
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