Director/AVP -Marketing (Retention) The Head of Retention will be a hands-on, high-energy, ambitious individual who thrives in a fast-paced and highly demanding start-up environment. Responsibilities include : - Build upon the core retention marketing and product strategy for scaling up of the revenues. - Forecast monthly, quarterly, and annual revenue growth. - Develop retention execution plans and deliver on retention targets within time and budget. - Complete ownership of retention marketing campaigns, promotional budget allocation and communication to existing players. - Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc. to target users with relevant and personalized communication - Work with art and content teams to ensure timely execution of campaigns with no errors. - Analyze campaign and creative performance for continuous improvement in engagement with marketing communication. - Build and lead a team of campaign managers, analytics managers and analysts. Allocate retention resources to different campaigns based on budget. - Have a measurement-driven mindset to measure, optimize and scale retention growth channels. - Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner. - Use data, customer insights, feedback, journey mapping and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage - Obsess over customers and deep dive into their engagement with Rummy circle. Use this knowledge to identify lapser behavior and build marketing communication and a platform experience that converts potential lapsed users & light users to engaged users - Conceive, design and deploy event-based marketing programs - Work cross-functionally with product, engineering, analytics, marketing ops and creative to meet ambitious growth targets - Partner with Data Science to leverage machine learning to automate campaigns and improve targeting Skills : - Strong understanding of setting and executing AB tests to drive retention rate improvement - Should possess a very strong understanding of the creative process to drive user retention - Should have experience building and leading teams to achieve retention goals - Should have an obsessive focus on clearly measurable ROI - Should have worked with the product team to execute product strategy

Mumbai

Bangalore

Director/AVP - Marketing - Retention - Startup 

Director/AVP - Marketing - Retention - Startup  ,Job Description for Director/AVP - Marketing - Retention - Startup  in Grassik Consultants Pvt. Ltd. in  Mumbai Bangalore for (8-12) years of experience. Apply Now!

Job Description for Director/AVP - Marketing - Retention - Startup  in Grassik Consultants Pvt. Ltd. in  Mumbai Bangalore for (8-12) years of experience. Apply Now!