Director/AVP - Digital Marketing - Education - IIM/MDI/ISB/FMS

In this role, you will be responsible for strategizing, budgeting and executing medium-long term marketing strategies for your business vertical. As the head of marketing for your business vertical, you will liaise with the management team and cross-functional teams, collaborate on projects and bring strategies to life.

RESPONSIBILITIES :

- Strategizing, budgeting and executing medium-long term marketing strategies for your business vertical. As the head of marketing for your business vertical, you will liaise with the management team and cross-functional teams, collaborate on projects and bring strategies to life.

- You will also work closely with the sales team to capture consumer insights and build the learning's into new marketing experiments, sales enablement collateral's and product development.

- The nature of the projects will range from understanding and defining customer segmentation to their acquisition, retention and engagement. Building brand awareness (online/ offline), forging strategic partnerships, creating own branded properties, devising and implementing growth hacking plans will be a few of the key business drivers that will fall into the work domain.

- Prepare a 360-degree marketing road-map for the business with medium (3-6 months) and long-term goals (1 year)

- Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic.

SKILLS AND EDUCATION :

- MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs,BITS, NITs) with overall 7+ years of experience

- 4+ years working experience in digital marketing and/or product growth

- Prior experience with Ed-tech is must

- Deep understanding of Mar-Tech a must

- Prior experience with content led marketing is a plus

- 2+ years of strategy consulting experience is a plus