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Director/AVP - Digital Marketing - Education - IIM/MDI/ISB/FMS (4-10 yrs)
In this role, you will be responsible for strategizing, budgeting and executing medium-long term marketing strategies for your business vertical. As the head of marketing for your business vertical, you will liaise with the management team and cross-functional teams, collaborate on projects and bring strategies to life.
RESPONSIBILITIES :
- Strategizing, budgeting and executing medium-long term marketing strategies for your business vertical. As the head of marketing for your business vertical, you will liaise with the management team and cross-functional teams, collaborate on projects and bring strategies to life.
- You will also work closely with the sales team to capture consumer insights and build the learning's into new marketing experiments, sales enablement collateral's and product development.
- The nature of the projects will range from understanding and defining customer segmentation to their acquisition, retention and engagement. Building brand awareness (online/ offline), forging strategic partnerships, creating own branded properties, devising and implementing growth hacking plans will be a few of the key business drivers that will fall into the work domain.
- Prepare a 360-degree marketing road-map for the business with medium (3-6 months) and long-term goals (1 year)
- Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic.
SKILLS AND EDUCATION :
- MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs,BITS, NITs) with overall 7+ years of experience
- 4+ years working experience in digital marketing and/or product growth
- Prior experience with Ed-tech is must
- Deep understanding of Mar-Tech a must
- Prior experience with content led marketing is a plus
- 2+ years of strategy consulting experience is a plus
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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