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Anuradha Patil

Entrepreneur at Purple Squirrel Consulting Services

Last Login: 21 June 2017

661

JOB VIEWS

20

APPLICATIONS

2

RECRUITER ACTIONS

Job Code

275533

Director - Ad Operations - Media

8 - 15 Years.Mumbai
Posted 8 years ago
Posted 8 years ago

The company is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Helps organisations achieve higher ROI from digital marketing campaigns, has 2,700 clients across 49 markets in North America, Europe, Asia Pacific and Latin America.

Designation : Director Ad Operations

Organizational

- Responsible for developing a local organization to support the growth of the business.

- Working closely with the regional team to ensure consistency in set up, strategy and execution in new product launches.

Operational

- Ad Operations: ensuring that the tagging, trafficking and set up of pixels, creative- s, ad tags on time and accurately Ad Servers, DSP- s, SSP's and DMP's.

- Programmatic Trading: ensuring campaigns are set up, optimisation, performance, margin management across all campaigns.

- Workflow: management of business operations system, reporting on performance and campaign issues, maintaining repository of success stories and campaign issues.

- Performance: ensuring performance target of each campaign is met in terms of KPI and financials along with ensuring set up time, issues and other campaign metrics are maintained.

- Product Support: ensuring launch of new products, execution of innovative solution to ensure that the products are best in class and all innovative opportunities are considered and executed

- Strategic: ensuring that leading industry trends are implemented into our product and operational roadmaps

- Investment Management: striking strategic relationships with publishers and ensuring the investment to this publishers is managed holistically to meet common goals.

- Data Management: ensuring creation and utilization of proprietary data assets and ensuring the health of these data assets are maintained

- Managing and nurturing a team to ensure personal development and growth of the individual is established and being developed.

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Posted By

user_img

Anuradha Patil

Entrepreneur at Purple Squirrel Consulting Services

Last Login: 21 June 2017

661

JOB VIEWS

20

APPLICATIONS

2

RECRUITER ACTIONS

Job Code

275533

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