Merck Group - Digital Strategy & Marketing Manager - Life Sciences

In this role you will be part of a growing team which ensures exceptional growth of e-commerce channel. Specifically, in this role you will be mainly responsible for growing eCommerce business revenue through driving strategy & planning for digital growth initiatives, driving digital marketing better connecting our target customers by holistic planning & overall management of Digital marketing campaigns & content, media channel operations and campaign execution.

The primary responsibilities of this position include, but are not limited to :

- Ongoing development of eCommerce plan & strategy - Revenue target, breakdown by business vertical, breakdown by business motion, and key building blocks / initiatives needed

- Tracking market developments and benchmarking best practices to identify opportunities and risks

- Analyze eCommerce Business Balance Scorecard and business health metrics to identify opportunities for optimization and enhancement

- Design projects & initiatives across eCommerce business to tap into opportunities / mitigate risks

- Business Case creation : Build & evaluate business case and ROI estimates for new initiatives

- Lead planning and implementation of assigned projects.

- Develop & Implement Digital marketing strategy and Integrated online go-to-market calendar with end-to-end monitoring of year-round omni-channel marketing initiatives design, evaluation, communication, deliverable and review.

- Guide, monitor & review the year-round digital marketing resource (budget & people) allocation to maximize our overall media investment ROI and to drive better media efficiency to meet collective eCommerce & commercial annual target

- Analyze business impact and conduct deep dive analysis: Provide routine executive-level reporting on the Digital Marketing performance & future opportunities. Publish recommendations and action plans based on data.

- Driving collaboration between E-commerce team and global E-business team

- Coordinate with Sales & Account teams for eCommerce initiatives

- Coordinate with Product Marketing & Commercial Enablement teams for campaign planning, execution and measurement

Required/Preferred Qualifications & Experience :

- 7 or more years of broad-based eCommerce Strategy / Program Management / Digital Consulting / Digital Marketing experience

- MBA preferred

- Experience in eComm strategy development and implementation on Brand.com, 3rd party marketplaces etc.

- Exposure to digital marketing across SEO/SEM/Social/EDM, campaign/content management & media mix decisions

- B2B experience preferred, but strong profiles from B2C will also be considered

- Good sense of responsibility and integrity

- A "can do" attitude that welcomes work challenges and proactively contributes to solve these challenges

- Tenacious and enthusiastic, and results-driven

- Strong story telling influencing, analytical, interpersonal and communication skills.

- Self-managed and resourceful

- Ability to collaborate with extended things to get things done