Digital Strategy Lead - Hospitality/Aviation

- We seek to hire a candidate, who can strategies the organization's digital outreach and lead campaigns through social media, web properties, and partnerships. An ideal candidate should possess excellent analytical abilities; knowledge of SEO, and SEM and web development; the ability to liaison with third-party vendors and a good grasp of the dynamic environment in digital communications. The candidate should be solution-oriented, impact-oriented and committed to adhering to timelines.

- Lead the strategic dissemination of organization's digital content by applying best-in-class practices.

- Co-design and own the revamp of the website.

- Identify and manage agencies and vendors to amplify organization's work across a range of digital platforms.

- Develop SEO, SEM & content strategy and provided UX & UI suggestions based on data insights.

- Conceptualize and lead digital campaigns to humanize climate change and sustainability.

- Lead/assist the development of new digital dashboards and tools.

- Periodically analyze the digital landscape and map competitors to optimize organization long-term digital strategy.

- Play a key role in designing digital journeys for a range of audiences.

- Measure and report performance of all digital properties/campaigns and assesses against goals.

- Support the design and execution of social media strategies for LinkedIn, Twitter, Instagram and any new platform that organization leverages.

- Brainstorms new and creative growth strategies through digital marketing.

- Stay up to date with latest digital trends and emerging platforms.

Functional Details:

- Provide on-ground support for organization events.

- Support the Outreach team in other tasks as and when required