Digital Strategy Lead - B2C Segment - Hospitality

Role: 

- Collaborate with the leadership team to craft marketing strategy and then execute them from start to finish.

- Increasing brand visibility and customer acquisition across multiple channels.

- A major part of his job will revolve around content marketing.

- Work on all aspects of digital marketing which includes: SEO, SEM, affiliate marketing, performance marketing.

- Creative planning and execution: Oversight across digital platforms from conceptualization, developing, production and execution with a focus on control and measurability

- Media planning & performance: Partnering with internal and external media teams to develop plans and content with objectives across awareness, engagement, clicks and conversions with a focus on RoI

- Project planning and management: Coordinating effort from multiple teams, both internally and externally and ensuring on-time execution of campaigns

- Financials: ownership of RoI across multiple channels with a focus on optimizing high return channels

Desired qualifications :

- Bachelors' or Masters in Advertising, Marketing or Communication

- You MUST have 4 to 6 years experience as a marketeer either agency or brand side

- Hands on experience in content marketing and digital across FB, Instagram and Google Ads

- Well-versed in all forms of digital media (social, search, content, display, affiliate, email, mobile)

- "Roll-up-your-sleeves" entrepreneurial, start-up attitude is a must

- You have worked with B2C companies or consumer technology companies preferably

- You have knowledge of PR and handling events (preferred not mandatory).