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Associate Consultant at bridging gaps
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Digital Sales Head - Insurance (3-8 yrs)
Key Responsibilities :
- Search & Display Campaigns
- Online Buyer Experience
- Spend Optimization
- Revenue Target Achievement
- Functions & Duties Sales tracking, Campaign management, Media planning, Team management
Education background
- Analytical (top engineer)
- Experience background Online Marketing
- Soft Skills Number orientation, comfortable with tech, can learn fast, can show confidence, can inspire team
Position Summary
- Responsible for driving and achieving Annual Business Plan of Online/Digital Sales by developing effective Marketing and product strategy. Provide inputs for technology, newer products, marketing trends and competitive insight into the business.
Strategic and Functional
- Develop and execute launch strategy for all online platforms
- Utilizing a range of techniques including paid search and SEO for lead generation and online traffic diversion.
- Manage Market-Place alliances and vendor management
- Document Scope, use cases, workflows, wireframes, design and product requirements and other materials as needed to support UX design and development.
- Strong understanding of API's, with proven track record of managing, programs that enable API's.
- Search engine optimization, Web trends, Web analytics, Pay Per Click, Google Adwords, Online Media planning, Media buying, Business Intelligence, Research Analyst, Client Service, Competition Monitoring, Market Research, Online Marketing.
- Digital & Mobile Media marketing strategy, media planning & implementation, Communication Development, Campaign Management and Operations, Response Management, Co-ordination with E-marketing Agency/s & relationship management.
Sales and Margin
- Responsible for driving Digital Sales and Online Margins.
- Devising strategies to drive online traffic to the company website.
- Liaise with marketing & technology team for generation of leads.
- Managing online brand and product campaigns to raise brand awareness.
- Contribute to business through Direct Mailers, Digital Marketing and other lead generation activities.
- Lead the Customer Relation Management (CRM) initiatives.
- Retain and increase enrollment to the Loyalty Program.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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