Consultant at Ushta Te Consultancy Services LLP
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Digital Planner - Advertising Firm (5-10 yrs)
Role Focus
Opportunity to drive strategic thinking from a digital perspective alongside creative and media teams to arrive at the best possible solution for our brands.
Key Responsibilities
- Analyse consumer behavior across digital platforms to arrive at relevant insights and trends
- Analyse role of various digital touchpoints on clients- business and marketing strategies
- Help the creative team arrive at digital focused ideas appropriate for our brands
- Participate in thought leadership discussions with internal and external partners
- Provide on-going updates to the team on industry trends, and best practices
Skills
- Should have planned and executed at least 4 key digital campaigns across categories
- Awareness of digital media environment in India
- Some basic experience in mobile marketing, social, CRM
- Ability to independently source data and research
- Good presentation skill
- Team player
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