Digital Media Planner - FMCG/Retail

What your day job looks like:

- Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns

- Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative KPI growth strategies

- Utilize the strong analytical ability to evaluate digital across multiple channels and customer touchpoints

- Instrument conversion points and optimizes user funnels

- Collaborate with brand, internal team and other vendor partners

- Evaluate emerging technologies. Provide perspective for adoption where appropriate

What you will need:

- Degree in marketing or a related field

- Ability to work under pressure and tight deadlines

- Proven working experience in 3-6 years in digital marketing - preferably with FMCG, Retail or ecomm.

- Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics

- Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Demonstrable experience leading social media and/or display advertising campaigns

- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies

- Understanding of Brand safety and Viewability measures to deliver Quality Inventory to Our clients

- Up-to-date with the latest trends and best practices in online marketing and measurement -(DMP, DSP, SSP etc.)

Uma Bisht
7666495571