Associate Consultant at Careernet
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Digital Media Planner - Advertising Firm (4-15 yrs)
Digital Media Planner
- Create and set up Media Plans/campaigns for clients and partners (Primarily - TV, Print, Radio, Google, Facebook, LinkedIn Ad Platforms)
- Support the TL in the development of the media strategy
- Research and analyze new market trends and seasonality fluctuations and apply learnings to the Plans/campaign(s)
- Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
- Analyse and use data to further optimize and develop Plans/campaigns
- Proficiency in BARC, IRS, Yumi ,Google Analytics to optimize and improve the Plan/campaign performance.
- Prepare analysis for client fortnightly & monthly review meetings
- Ensure day-to-day operations are aligned with Media plans / campaign strategies and commercial goals
- Ensure work is prioritized and implemented based on agreed deadlines
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