Digital Marketing Strategist/Lead Account Strategist - Design Studio

Digital Marketing Strategist

JOB TITLE : Design Studio | Lead Account Strategist

JOB FAMILY : Design

COUNTRY: India

CITY : Bangalore

YOUR EMPLOYEE TYPE IS : Regular

YOUR JOB TYPE IS : Full time

WHAT YOU'LL DO :

ABOUT VISUAL SERVICES :

- Our client provides refined, comprehensive design solutions for our various business needs across the globe. We partner with consulting teams and offer our broad expertise providing highly innovative and creative visual solutions by delivering compelling visual messages.

- Our team is comprised of designers, visual storytellers, and creative thinkers with multi-disciplinary backgrounds who leverage innovation, cutting-edge technologies and forward thinking approaches at a global scale. We have a global network of visual experts including our new global design centers in India, Madrid and Atlanta with plans for future expansion.

- We invite new team members to join in our entrepreneurial environment to help shape and further strengthen.

POSITION SUMMARY :

The Account Strategist in VS is responsible for :

- Being a Design thought partner for the consulting team - Leverages visual story-telling and develops creative ideas and concepts to meet the client's objectives

- Manage high priority proposals and cases, ideally from the beginning of the case, to act as thought partner and collaborate chose the format, to translate complex information into simple, insightful and clear messages using high end graphics and digital media.

- Oversee the production process, across multiple verticals, drawing on specialists in the design centers to create the desired outputs.

- Support in the roll-out of new template format globally (Visual Communications Transformation project)

- Coach and review of consultant-produced presentations when requested

- Working to a brief agreed with the client teams and in compliance with company standards

YOU'RE GOOD AT : 

- Develop an understanding of the clients business environment and strategy and build the relationship with the client.

- Collaborate with our team to define project objectives, set key performance metrics, and establish project approach.

- Conduct research, stakeholder interviews, brainstorming sessions on creative and digital engagements.

- Oversee audience research activities (in conjunction with client or 3rd party) research teams and generate account reports on both periodic and adhoc basis.

- Perform competitive analysis and identify gaps and opportunities in the marketplace.

- Assemble strategic insights into presentation materials for mid and senior level clients. Assist in creating account strategy plans to meet business objectives.

- Analyze and resolve account problems/issues. Respond to customer requests and inquiries in a professional and timely manner

- Keep abreast of emerging behaviours, technologies, and companies that are changing our clients businesses.

- Act as an internal resource, championing our content / storytelling / digital innovation whenever possible.

- Lead or collaborate client engagements on a day to day basis and manage consulting engagements and client deliverables within defined scope, timeline and budget.

- Be able to lead executive / expert interviews and client presentations. Execute customer communications personal and via telephone or email, in line with standards and processes

- Select appropriate frameworks, tools and approaches to use in solving client problems.

- Demonstrate domain knowledge and expertise in a range of skills, such as creative and design thinking, business model development, financial modeling, content planning, product portfolio planning, organizational strategy, channel and go-to-market models, customer / market research etc.

- Develop sales strategies to meet marketing objectives.

- Analyze online campaign performance and provide recommendations for improvements.

- Contribute to business development and thought leadership activities. Eventually lead a team of account managers

YOU BRING (EXPERIENCE & QUALIFICATIONS) :

- At least 5 years of working experience in online digital marketing, publishing, agency, media or product companies

- MBA + Bachelors degree

Key Competencies :

- Very strong analytical and Excel skill sets

- Working experience of MS Office Word, PowerPoint

- Knowledge of customer support tools and processes

- Ability to identify and understand customer needs and requirements

- Excellent analytical and problem solving skills

- Well-developed verbal and written communication skills

- Understanding or design, technology, business, marketing and innovation

- Multi-tasking, high energy, resourcefulness

- High level of motivation and willingness to learn

- Positive, can-do attitude, go getter

- Fluency in English