Digital Marketing Strategist - Internet/Online

Responsible for the successful management of digital strategy for client brands.

- The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Using consumer insight and performance analysis, you will help define the digital media strategy for various clients in India. You will work closely with our Digital Head to strategize, plan, execute, monitor and further optimise clients ROI.

Core responsibilities:

- Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives

- Executes projects to be high quality, on time and cost-effective/on budget

- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.

- Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behaviour.

- Develops a total understanding of online target audience and mindset

- Provides campaign performance reporting and analysis to clients

- Ensures accountability is established during the project planning process

- Understanding of mass media at a broad level and ability to integrate digital thinking into the overall brand campaign objectives.

Desired Skills :

- A strong understanding of online marketing coupled with excellent numerical / analytical ability

- Ability to think strategically, combining long-term and short-term plans into clear goals.

- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists.

- Ability to identify opportunities for growth and incremental opportunities with client partners.

Ideal candidate profile:

- Highly analytical and inquisitive

- Creative, innovative and capable of making a difference

- Decisive, resilient and personable

- Positive can do attitude

- Has a point of view on digital trends and what's in store for the future

- Good organisational and time management skills