Digital Marketing Strategist - EduTech

Experience: 5-7 years

Roles and Responsibilities

- Develop, create, manage, review, and perform program marketing responsibilities associated with Google Ads, Facebook, Linkedin, Youtube, Instagram and other digital platforms.

- Plan, develop and manage SEO, SEM, email marketing, and social media campaigns.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives

- Plan and execute on monthly and quarterly plans to scale the lead volumes and manage marketing spend

- Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.

- Manage email marketing campaigns end-to-end, including conceptualization, targeting, scheduling, campaign set-up, testing, execution, reporting and optimization, reaching prospects & existing customers.

- Provide oversight, manage and can generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Idea & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Build long term digital assets such as organic search engine ranking, email subscriber base, content microsites, high performance creatives etc.

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics

- Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance.

Requirements:

- Must have channel expertise and thought leadership when it comes to digital marketing, marketing tech, SEO, and its best practices.

- Robust experience in brand positioning and marketing to drive aggressive sales.

- Willingness to learn and attention to detail

- Go-getter who looks forward to a Hands-on role.

- Strong analytical skills and data-driven thinking

- Experience in setting up and optimizing Facebook, Linkedin & Google AdWords campaigns

- Good working knowledge of MS-Office, particularly Excel and PowerPoint

- Google Adwords Certification (preferred, not required)

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Good understanding of email and social media marketing

- Good knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Comfort working in a fast paced, dynamic and often ambiguous environment where multi tasking & prioritising is highly essential.