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Digital Marketing Specialist - Technology Consulting/IT Service (2-5 yrs)
We would like to engage with you for the position of 'Digital Marketing Specialist.' A suitable candidate would be ideally working in technology consulting or IT service company and generating high-value leads using inbound marketing and outbound campaigns. We are looking for a candidate with a good balance in terms of knowledge and experience across a broad spectrum of digital marketing like Social media, Webinars, Email campaigns, Marketing Automation, Paid Ads, SEO, SEM, etc., and not a vertical expert in just one of these areas.
Some more pointers for JD:
- Should have worked for a technology company . Should be able to understand technology space and be self-paced.
- Work closely with sales and solutions teams and execute campaigns for generating traffic and MQLs.
- Knowledge of email tools like Constant Contact and MailChimp.
- Experience with designing content, email templates, and nurture campaigns.
- Experience with creating content for social media posts. Managing end-to-end social media activity and help increase followers on all channels.
- Excellent knowledge of PPT and at least one content design tool.
- Create and execute existing demand generation programs and tactics to drive leads that contribute to sales pipeline growth and revenue.
- Execute inbound and outbound marketing campaigns targeting specific personas to increase awareness of the company and generate demand for crucial solution areas.
- Plan, execute and manage webinars, including marketing webinars on social media.
- Work with our current vendor to improve the website, SEO, and content.
- Plan and execute all web, SEO/SMO, marketing databases, including email, social media, and display advertising campaigns.
- Monitor key web statistics and apply learnings to optimize campaigns
- Good knowledge of Search engine On-Page & Off-Page Optimization tasks.
- Up to date with the latest trends and best practices in online marketing and measurement
- SMO Activities: Participation in Social networking sites (Twitter, Facebook, LinkedIn, etc.)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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