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24/11 Divya Sharma
Talent Advisor at EduTrill | Accolite Digital

Views:39 Applications:11 Rec. Actions:Recruiter Actions:6

Digital Marketing Specialist - Software Firm (4-9 yrs)

Bangalore Job Code: 1009003

Desired Skills & Experience:

- A minimum of 4 years working experience in a Digital Marketing role specializing in SEO / SEM / PPC campaign strategy development and execution

- Strong understanding of B2B social media campaigns and SEO strategies including LinkedIn ads, google search & display, conversion tracking, reporting, and analytics.

- Proficient in common marketing technologies (Google Analytics, CMS like WordPress, Marketing Automation, LinkedIn, Facebook and Instagram) as well as SEO / SEM tools

- Strong analytical ability with an eye for details. Ability to think creatively, identify and resolve problems.

- Must be familiar with latest tools & technology related to web design like HTML, Adobe Suite.

- Hands-on experience in these tools would be an added plus.

Key Responsibilities:

- Develop and execute acquisition campaigns on online channels including Search, Display, Mobile thereby adding leads to the sales funnel.

- Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM.

- Monitor and own reports, budgets, campaign performance, ROI, and other channel metrics.

- Use a data-driven approach to manage campaigns and derive insights on strategy and
performance.

- Keep abreast of PPC and SEM trends and provide recommendations for opportunities and improvements, impacting paid search engine quality ranking, cost - per - click, and conversion.

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

- Maintain the company's corporate website by making basic updates to templates, graphics, and menu selection.

- Work closely with BDR, Sales and Product Marketing to ensure acquisition goals are met.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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