Digital Marketing Specialist - Software Firm

Desired Skills & Experience:

- A minimum of 4 years working experience in a Digital Marketing role specializing in SEO / SEM / PPC campaign strategy development and execution

- Strong understanding of B2B social media campaigns and SEO strategies including LinkedIn ads, google search & display, conversion tracking, reporting, and analytics.

- Proficient in common marketing technologies (Google Analytics, CMS like WordPress, Marketing Automation, LinkedIn, Facebook and Instagram) as well as SEO / SEM tools

- Strong analytical ability with an eye for details. Ability to think creatively, identify and resolve problems.

- Must be familiar with latest tools & technology related to web design like HTML, Adobe Suite.

- Hands-on experience in these tools would be an added plus.

Key Responsibilities:

- Develop and execute acquisition campaigns on online channels including Search, Display, Mobile thereby adding leads to the sales funnel.

- Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM.

- Monitor and own reports, budgets, campaign performance, ROI, and other channel metrics.

- Use a data-driven approach to manage campaigns and derive insights on strategy and
performance.

- Keep abreast of PPC and SEM trends and provide recommendations for opportunities and improvements, impacting paid search engine quality ranking, cost - per - click, and conversion.

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

- Maintain the company's corporate website by making basic updates to templates, graphics, and menu selection.

- Work closely with BDR, Sales and Product Marketing to ensure acquisition goals are met.