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Manager at Confidential
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Digital Marketing Specialist - Online/Internet (2-6 yrs)
Job Description :
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities :
- Plan and execute all digital marketing activities, including SEO/SEM and display advertising campaigns
- Plan and boost presence on social channels through paid promotions (Facebook, Linkedin, Twitter)
- Launch optimized online adverts through Google Adwords, Facebook, LinkedIn etc. to increase company and brand awareness
- Identify trends and insights, and optimize spend and performance based on the insights
- Measure and report performance of all digital marketing campaigns & assess against goals (ROI)
- Analyze web traffic metrics and suggest solutions to boost conversion and improve engagement
- Work with internal & external teams to create landing pages, add tracking tags and drive lead generation through marketing automation
Requirements :
- 2+ years of working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, display advertising campaigns
- Diligent and analytical in identifying target audiences and devising digital campaigns that deliver the best ROI
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Heatmaps, Pop Up notifications)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Salary Offered : 16-23 LPA
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