Digital Marketing Specialist - Healthcare

Accountability 1: Digital Marketing Strategy

- Understand the consumer insights and develop digital strategies to get more candidates ( prospects lead generation)

- Design, build, main and grow our presence in social media

- Drive brand choice through all digital channels

- Drive traffic to our website

- Work closely with candidates marketing and recipient services marketing team to ideate and implement the digital strategies

- Work closely with APAC Marketing (Digital) team in developing the strategy

Accountability 2: Content Marketing

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention

- Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

- Integration of content programs with brand campaigns to drive brand to demand

- Create shareable content appropriate for specific networks to spread both our brand and our content

- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from candidates and recipients

Accountability 3: Campaign Management

- Developing a campaign that drives traffic, improves customer engagement, leads and sales

- Work closely with marketing automation team to link the lead generation activities with platforms such as Marketo/SFDC

- Responsible for planning and budgetary control

- Measure ROI of the campaign

Accountability 4: Agency Management

- Work with our digital marketing agency closely to implement our plans

- Provide inputs and monitor the work done by the agency

- Period review meeting with agency and prepare high level summary

- Co-ordinate with APAC