Associate at BEANStalk
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Digital Marketing Search Analyst - FMCD/FMCG (4-8 yrs)
Return To Work Programme - ONLY Women Returners With A Minimum 1 Year Career Break
- Want to drive a digital transformation? As a Digital marketing search analyst you will advise priority brands across multiple markets on best practice search strategy & execution to elevate their digital performance.
Key responsibilities :
You will drive the search strategy and execution for a number of our iconic brands across multiple markets. You'll :
- Execute and buy search activation across platforms
- Advise brands on best practice search techniques including keyword selection, tracking and optimization approach
- Support brands to test and synthesize their search strategy through campaigns
- Enable the sharing of search learning across brands and markets
- Execute keyword sourcing, bench marking and optimization
You'll succeed because :
- You have significant SEM expertise with extensive knowledge of key tools (Ad words, Google Analytics, SA 360, Amazon and other e-retailer search tools).
You :
- Are comfortable with detailed keyword performance activation, analysis and optimization
- Are confident, comfortable challenging your colleagues at all levels
- Are organised and sufficient at project management, including managing a fragmented workload and prioritizing key tasks
- Are innovative and determined, designing and driving search strategy through digital campaigns
- Are commercially and business minded
You'll love it because :
You'll have the freedom to take the initiative and impact brand strategy. You'll deliver results that are fundamental to the success of our brands. You'll coordinate with a range of colleagues from multiple markets across multiple brands. You'll facilitate the ongoing sharing of knowledge. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.
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