Digital Marketing Role - Real Estate

- Develops digital marketing strategy in a holistic way to cover SEO, SEM, Blogging, Content marketing, Social media, Referral marketing, Database marketing, Online PR & affiliate marketing campaigns.

- Understanding the buyer persona & strong analytical ability of data to evaluate end-to-end customer experience across multiple channels.

- Strategize marketing automation programme to increase engagement of existing enquiries.

- Identify the latest trends and technologies of our industry as well as digital marketing industry.

- Competitor analysis in all digital aspects.

- Managing website performance by maintaining load time, down time, bounce rate, engagement rate on organic, paid, referral and direct traffic.

- Budgeting of corporate brand and individual projects campaign.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Brainstorms new creative growth strategies.

- Should have knowledge on CRM and API integration.

- Understanding different coverage issues and index issues from Google search console and fix them accordingly.

- Website management - Should have knowledge in JavaScript, HTML, and CSS, WordPress, PHP, AMP, PWA to meet the objective of maintaining page load speed below 3 seconds.

- Digital Marketing Tools - Should have in hand knowledge and observation skills in Google analytics, Google Tag manager, Google Search Console, Google Keyword Planner, SEMrush, Facebook Pixel, Google AdWords Tracking, LinkedIn Insight tag etc.

- Strategize to reach & find target audience in different markets (NRI, NRK, Local audience)

- Maintains digital marketing employees by recruiting, selecting, orienting, training and counselling.